
Distribution & Velocity Growth
POD (Distribution) X ROS (Velocity) = $$$
Distribution is the lifeblood of any brand regardless of its size or footprint. To create the right kind of distribution growth, there must be a process in place that consistently targets, measures and adapts to the ever-changing retail landscape. Generating velocity for a SKU once it has its spot on the shelf ensures that it will hit hurdles rates and stick. After battling for these two key elements for many years, Ascend Beverage Solutions can provide your team with the blueprint and the tactics to manage distribution, drive velocity and earn sales revenue for you and your partners. It’s certainly not rocket science but having the right process and tracking in place will put your brands in a position your company to climb the mountain of distribution and stay on top.