Portfolio Optimization & SKU Management

How many SKUs are too many SKUs? When does it make sense to sunset a brand? How does innovation fit in?

Finding the right balance of brands and SKUs that you can produce, ship, market and sell is not an easy feat but it it is vital to having an effective go-to-market strategy. In today’s environment, where space at retail is tighter than ever and the proliferation of SKUs , it is crucial to have a portfolio that is efficient and consistently brings results. By taking a quantitative and qualitative approach to analyzing your brand and SKUs, we are able to provide short, medium and long term recommendations that help implement a process to optimize your portfolio for the right kind of growth.